The Dubliner Irish Whiskey is launching a new cinnamon and chilli flavoured whiskey liqueur variant, Dubliner Fiery Irish, aimed at helping consumers ignite their nights out!
Described as big on flavour and unashamedly bold, the new whiskey liqueur, which is bottled at 30% ABV, will make its retail debut with Endeavour Group in Australia, hitting shelves in BWS and Dan Murphy’s in July, priced at AU$48.99 (70cl). This is the second flavour in the brand’s range which will sit alongside the Dubliner Whiskey & Honeycomb.
With COVID restrictions easing or lifted entirely in the on-trade in the brand’s key markets, now is the perfect time to launch this new variant.
“After almost two years of not being able to go big on nights out, people are so excited to finally be able to go ‘out out’ with no holds barred in 2022. With its unashamedly bold flavour, Dubliner Fiery Irish is ideal for kickstarting these nights and taking things up a gear.”
“Whilst Dubliner Fiery Irish packs a punch with its bold flavour, as a whiskey liqueur, its lower ABV makes it a more accessible taste for those who are new to whiskey. As a brand that aims to broaden the appeal of Irish whiskey and bring something fresh to the category, we feel we’ve hit the mark with Dubliner Fiery Irish and we can’t wait to see how it goes down with the brand’s growing army of fans worldwide!”
Bronagh Hunt – Global Brand Marketing Director (Quintessential Brands)
Dubliner Fiery Irish Liqueur will roll out to other markets, including Ireland, US, UK, Global Travel Retail and various European countries throughout 2022.
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